Our Roots

(aka Our Messy Founding)

I’m Logan — Florida born, Florida baked, and still proudly rooted here with my wife and three kids who think I’m marginally funny. After 20 years in Finance, I finally did what everyone tells you not to: I quit playing it safe and started a clothing brand for my “Southern Fringers.”

Messy Hare was built for folks like me — the ones who’ve never quite fit the mold, never cared for polish, and don’t need a committee to approve their personality. I wanted a brand that could laugh at itself, cuss at dinner parties (by dinner parties we mean BBQs), and still show up swinging. One that felt like home — like porch nights, secondhand stories, and a front yard that’s starting to resemble a junkyard.

At Messy Hare, we’re proudly unhinged, a little rabid, and allergic to conformity. This isn’t about fashion. It’s about identity — feral, funny, and Southern as hell! If you take away one thing from our site I hope it's this..."Your roots aren’t baggage — they’re branding!"

If you made it this far, you probably get it.
If you still don’t… bless your heart.

Welcome to Messy Hare.
Born Rabid. Still Unhinged.